The laundry detergent market is expected to grow significantly, driven by factors such as increasing awareness about cleanliness, preference for well-known brands, and the development of new products. The demand for scented and non-allergenic/green products is also on the rise. The use of unique packaging and the popularity of detergent pods contribute to market growth. North America holds the largest market share, with a focus on organic and eco-friendly products. Major players in the industry include Procter & Gamble, Reckitt Benckiser Group, Church & Dwight, The Clorox Company, and Unilever.